March 29th 2024
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Privacy Notice

While the nature of insurance requires that we gather personal information about you, we know that this information must be protected. This Lion Life Assurance, Inc. privacy notice applies to personal information gathered in connection with the products underwritten by the Lion Life companies as described above. International, Federal and State laws ( In most countries ) require us to provide our Privacy Notice at the beginning of our relationship with you and annually thereafter unless your relationship with us has ended. This Privacy Notice does not affect any other Privacy Notice you may receive from the Lion Life companies. Through this Notice we want to explain how we gather, use and sometimes share your personal information. We do not disclose your information except as permitted or required by law, and therefore you do not have to take any action to protect your information. If our sharing policies change, we will inform you and explain if any action may be required by you.

Information We May Collect

We get most information directly from you, such as information provided to us on your application for insurance. We also collect information about your transactions with us, such as insurance premiums and policy numbers. At times, we may require additional information from third parties. We recognize your right to authorize disclosures of your personal information by certain third parties to us. When required, we will first obtain your authorization before seeking such information. Third parties may include agents, employers, other Lion Life affiliated companies, other insurers, consumer reporting agencies and health care providers. Information collected may relate to your finances, employment, health, avocations, or other personal characteristics, as well as publicly available information about you.

Information We May Disclose

Considering the sensitive nature of medical record information and consumer report information that we may collect, we will not disclose such information for any purpose unless authorized by you, required by law, or necessary to fulfill a request you have made. We may, however, disclose other non-medical record information to affiliated and non-affiliated companies, including service providers, in order to carry out our normal business activities. These activities may include evaluating requests for insurance products or services, evaluating claims, administering policies, processing transactions at your request, and offering you additional products or services that may interest you. Affiliated companies are within the Lion Life family of companies. They may include life insurers, property and casualty insurers, insurance agencies, third party administrators, information service companies, securities firms, broker/dealers and financial advisors. Non-affiliated companies are outside of the Lion Life family of companies. They may include banks, other insurance companies, third party administrators, service providers and insurance agencies. Service providers may include your insurance agent, agents who service your policies, our affiliates, or other third parties that help us provide you with our products and services. We may also share information with our business partners with whom we jointly offer products, unless you are a resident of Arizona, Maine, Minnesota or Montana in the USA. Finally, we will not disclose information about our former customers except as permitted by law.

Protection of Information

Our employees are trained and required to maintain our privacy policies and procedures. Employees who violate these policies and procedures are subject to disciplinary action. Affiliated and non-affiliated third parties to which we disclose information are required to maintain adequate security standards for the protection of collected information. In addition, we maintain physical, electronic and procedural safeguards to protect information. Information that is provided by an insurance-supported organization, like a consumer-reporting agency, may be retained by that organization and disclosed to other persons. You have the right to request a review or correction of personal recorded information about you that is collected in connection with an insurance policy. For more information on how you may exercise these rights, you may write us at

Lion Life Assurance, Inc.
33458
Jupiter, Alaska

1-888-406-2849

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